1. Describe your business in a few sentences.
What sets you apart from the rest? Are you the fastest? Are your products homemade or rare? Are your products pricey, but elegant? Do you offer any personalized services not found anywhere else? A strong web presence will help establish and solidify your unique business identity in the minds of customers.
2. Make a list of your top five strengths as a business. List your five biggest weaknesses.
Ask your regular customers what they like about your business and how you can improve. Look up your reviews on websites like Yelp or TripAdvisor. Your website can highlight your best features and put a positive spin on some drawbacks.
3. List specific goals for your website and rank them.
Why do you want a website? Be as specific as possible. Are you trying to increase sales of certain products? Do you want customers to know what new services you offer? Are you trying to increase efficiency? Do you want to increase traffic to your site?
Visit your competitors’ websites to get ideas of specific features that might help you. A doctor may want to cut wait times by having patients fill out medical history forms online before their first visit. A tour guide could use an online booking calendar to book tours and receive payments. If you can’t think of a way to achieve your objective, tell your web designer. Together you will find a solution. A website cannot solve all business problems, but it can offer special features to increase efficiency, productivity and sales.
4. Describe your target audience. Who are they and why are they viewing your website?
Now it’s time to step into your customers’ shoes and ask what they want. Describe your typical customer and his needs. Are you trying to target a specific demographic? Describe your target audience---age, income, online habits, etc. Think of a few scenarios where your ideal customer needs a business like yours and visit your competitors’ websites as well as yours with that purpose in mind. Were you able to find the information you wanted easily, or was it frustrating to get to? Make a list of the top ten reasons customers are looking at your website. What information do they want to see right away?
5. Provide great content
Your web design company may offer content writing services or you may decide to provide the content yourself. Remember that the content must be accurate and free of grammatical errors. If you are busy running a business, you may want to leave the content development to a web design firm, or assign one of your staff to do this job. Content writing is vital because keywords and phrases determine how your site ranks on search engines. A web design firm can optimize your search engine rankings through clever content writing. Be prepared to tell your designer what type of content you will need such as product descriptions, customer testimonials, schedules, etc.
6. Who will update your website, blog, Facebook page, Twitter account?
And websites are just one part of your web presence. Will your company have a blog? What about a Facebook page and Twitter account? Think about how active in social media you’d like your company to be.
A Website is a process, not a final destination. Your website (and all social media) should be updated regularly. Nothing says “I don’t care” more than a website displaying outdated information or unusable features. An updated, functional website not only shows your professionalism, it makes good business sense. Update your website and social media regularly to showcase new products, sales and new information. Decide if you will have a dedicated webmaster or if one of your staff will communicate regularly with the web design firm to make those updates.
7. Provide Photos
If you are investing in a website, you will want it to look as polished and professional as possible. The right photo can make a huge difference to a layout. Discuss with your design firm what kinds of images are important for getting across your unique identity. Do they have a professional photographer on staff or should you hire one? Discuss with your designer whether it is appropriate to use stock photos. It may be preferable to forego photos rather than use amateur ones. Will you have to pay a license fee to use certain photos? Do you have to obtain parental permission for depicting customers who are minors? Show your designer the photos you currently have, ask what photos he or she recommends, and discuss what your cost options are.
8. What is your budget for this project?
Now that you have a good grasp on what you want your brand to be, what your needs are and what your customers want to see, you have a good idea on the size and scope of your website project. If you need content and photo services, those will come at an additional cost. Do some research on what you can expect to pay a reputable web design firm. You can discuss with your web designer building a basic website with the most essential components first and then adding extras down the line.
A vibrant professional website can optimize your profitability and increase sales. Div Pixel works closely with clients to build a web presence that best fits their business needs, establishes a clear identity and satisfies their customers. Let Div Pixel answer all your questions and work with you to develop a unique web presence tailored to your business and your budget, click here to contact us today.