+555.123.4567 | News | Case Studies | F.A.Q.

Does Your Website Attract the Audience You Want?

Written by 
Rate this item
(0 votes)

 

A high quality website is invaluable in today’s society, make sure yours is gaining traction from your target audience.

Everyone knows the importance of having a high quality website in today’s world. If you want to connect with your customers, a strong web presence is the perfect way to do it. However, sometimes the site you are running isn’t really designed for your target market, and that could be hampering you quite a bit.

 

 

Who Is Your Target Market?

This is a question that you should already have answered even before you went into business. You have to know your target if you hope to sell your product or service. Take a minute to refresh your memory and get back to the core of who your audience is and what they want and need. Knowing what their biggest concerns and questions are will help you get a better grasp of what your website needs to be capable of offering.

Even if you already think you know a lot about your audience, do some more research. Look at what products or services are selling the best and see who is buying. Consider sending out surveys to your customers to get some more information about them and what they want. Once you get a better idea of your demographics, it becomes easier to get your website into shape.

Here’s an exercise that you should try. Pretend that you know very little about what your company offers and that you are a customer visiting the site for the very first time. What do you see when you arrive? Is the layout confusing? Can you tell what business the company offers from the first words and images you see? Is the first thing you see an ad trying to sell them something, or is there a popup that blocks the site until they sign up for a newsletter? When you look at things through a customer’s point of view, it becomes easier to see the things you need to change.

Another good exercise is to define your ideal customer, as this can give you more insight into what your website should offer and how it should be presented. You can create a fictional customer to get an idea of what your real customers are like. Some of the things you will want to learn to nail the buyer persona includes:

• Age
• Gender
• Profession
• Financial situation
• Purpose for buying the products
• Education
• Free time
• How do they make their buying decisions
• What are their shopping habits

Once you know these things, it becomes easier to know just how to talk with your target audience. It also becomes easier to identify the pain points, the things that your products or service can help to fix and change in your life. When you know these basic facts, it becomes easier to talk to the person.

Here’s an example for someone who runs a personal training site. Cheryl is a 32 year old attorney on her way up in the world. She’s looking for a way to fit in some exercise into an already busy life that simply doesn’t seem to have enough time in the day. Now, you can approach this target customer, who is representative of your audience, with an idea of what they want. For example, she may want a fast workout, and perhaps a trainer that can go to her rather than needing her to go to the gym.

The Content They Need

Now that you know more about your target audience, it should be easier to create plenty of content for them on your site. If you have a static site that doesn’t update and that doesn’t offer new and fresh content regularly, you are behind the curve. Today, you need to make sure that you are updating as much as possible. This brings in repeat visitors and the search engines will love you for it.

What type of content do you need to provide? First, remember that you need to gear it toward the target audience. Take the information you learned during your research and then create matching content. Your blog can cover a range of topics, as long as they all relate to your business and the target audience in some way. You can have informative and instructional posts, fun posts, questions and answers, interviews and more. Brainstorm topics and take topic suggestions directly from the readers. A blog that you update at least once a week is a good start, but you shouldn’t stop there.

You can also create videos and embed them onto your site. Video is proven to make people stay on a site longer. When you have video content that actually relates to their needs, you can be sure they will come back.

Remember that even though you might consider your content to be advertising, it needs to be more than that. It has to be something that your target audience is going to appreciate and get something out of; it can’t simply be a commercial. People are inundated with ads all the time, and they will smell them a mile away. For more information on how to design your website to the right market contact us today!

 

Last modified on Monday, 01 June 2015 20:37
Staff

Roberto is a seventeen year veteran of the internet and a first generation web designer. He's also the founder of Exxia.Net and Div Pixel Web Design. He currently advises corporations on how to create websites with a well defined mission in order to achieve online success. He can be reached at rs@divpixel.net

Div Pixel

Your website should not be like a brochure but more like a sales person, working 24/7 gathering new leads.

Call us today!

Keep in Touch

  This email address is being protected from spambots. You need JavaScript enabled to view it.
  954.370.1122

 

Div Pixel Web Design

Most Read Articles

26
Aug2015

Quality Computer Care Redesign by...

Responsive Web Design is the approach of laying-out a website in such a way that the website...

03
Jan2017

DivPixel is not your average...

Rather than starting from scratch, DivPixel is positioned to help clients improve existing websites by bringing...

09
Mar2015

We've Changed for the Better....

Div Pixel (Formerly Exxia.net) Shows Why Change is Key to Success South Florida, March 1st, 2015. Exxia.net announced...

09
Feb2016

Recruiting Solutions Redesign by DivPixel

Responsive Web Design is the approach of laying-out a website in such a way that the website...

02
Mar2015

The Importance of Responsive Design

Mobile devices have changed the internet experience. With the proliferation of smartphones and tablets, affordable data plans...

03
Aug2016

KammLaw By DivPixel

Responsive and social Web Design is the approach of laying-out a website in such a way that...

27
Mar2015

Think Your Website Sucks?

Let’s review the 10 reasons why perhaps your website sucks, and let’s put an end to...

07
Nov2014

Why is a mailing list...

Your website is one in a billion out there, what can you do to stand out amongst...

05
Aug2015

Mobilegeddon is here, is your...

Search engines have impacted the way we think about marketing in many ways. It's no secret that...

13
Apr2015

Do It Yourself SEO –...

How in just 4 simple steps and 10 minutes a day can increase your SEO As most...

19
Mar2015

Organizing and Optimizing Your Website...

Optimizing your website to generate leads takes more than a gorgeous website. You might have a stunning website...

26
May2015

Does Your Website Attract the...

A high quality website is invaluable in today’s society, make sure yours is gaining traction from...

04
Nov2014

Cut-rate web designers serve small...

Like most small business owners, Beverly Irwin knew she needed a Web site to help market her...

22
Sep2015

Content is king and where...

The saying goes that 'content is king' in the world of SEO, but does that really still...

16
Apr2015

Is Your Website Worth It?

Budgeting to get the best results out of your website. How much should you spend on your...

12
Jun2015

Responsive Design Recipe for Website...

Transitioning from Traditional Web Design to the Optimal Multi-Device Experience What an experience!The ambience...entrancing, enchanting The service….consistently excellent...

06
Mar2015

The 4 Key Parts of...

A proper and effective online sales funnel is vital to the success of your business. It helps...

26
Aug2015

How Responsive Web Design is...

When mobile devices first hit the market, they were a small subset of a much larger user...

07
Nov2014

How to clear my cache

When changes are done to your website and you do not see them, that means that the...

05
Aug2015

Integrated Dental Center redesign by...

Whenever powerful search engines like Google make a change to their algorithm, web developers must also change....

11
May2015

6 Website Trends that Need...

Make sure your website isn’t stuck in the Stone Age. The Internet is a great place individuals...

07
Nov2014

How to find out who...

A whois is used to find out who own's a particular website. This is helpful in order...

07
Nov2014

Top Hosting Companies

07
Nov2014

Best place to register my...

When it comes to hosting you should look for cheap, but when it comes to domain registration...

21
Jul2015

Smart Tips for Responsive Web...

When smartphones and tablets first came on the scene, their market share was tiny. Back then most...

07
Nov2014

Empower your self and promote...

Promoting your site can be very expensive, specially if you have no idea how you are spending...

07
Nov2014

What is web hosting

Hosting is a service provided through the Internet which allows website owners and organizations the ability to...

07
Nov2014

Why is flash a dead...

Flash was a great unifier back in the early 2000's. Quite simply put mobile devices killed flash....

26
Jun2015

8 Ways to Assist Your...

How as a client you can contribute to the web design process. You’ve found a great web...

24
Oct2014

What is a CMS

A content management system or (CMS) is web based software for publishing and managing content on a...

«
»